Turn a One-Day Event into a Long-Term Win
Hosting a successful event requires careful planning. But ensuring people show up, stay engaged, and leave with a clear understanding of your brand? That takes strategic communications. At K2 & Company, we recently partnered with a healthcare client on their...
A Step-by-Step Guide to Successfully Managing a Conference
There’s nothing quite like the energy of a well-run conference—the hum of conversation, the buzz around a great speaker, the unexpected connections that spark new ideas. But behind every seamless event is months of planning, hundreds of decisions, and a whole lot of...
Fundraising Muscle – What does that mean?
If you’ve spent any time around the K2 fundraising team, you will regularly hear us refer to building fundraising muscle. Especially for new organizations (or organizations looking to grow) - I will personally repeat that phrase over and over. Building muscle is not...
The Perfect Blend: Using Traditional Sales Methods to Innovate Nonprofit Fundraising
In the nonprofit world, fundraising is often seen as a distinct practice, separate from the sales techniques used in the for-profit sector. However, as donor expectations evolve and competition for funding intensifies, blending traditional sales methods with nonprofit...
Boosting Productivity and Health: The Power of Walking Pads During Your Workday
During the pandemic when everyone was stuck in their homes, walking pads became an extremely popular trend. There are countless brands and price points to choose from that can even be delivered to your door via Amazon in 48 hours. Some people may think this is a trend...
The Power of Digital Marketing: Building an Effective Social Media Strategy
In today’s digital landscape, social media has become an essential tool for businesses looking to build their brand, engage with customers, and drive sales. However, simply having a presence on social media isn’t enough—you need a well-thought-out strategy to make the...
Behind the Scenes: The Art of Seamless Event Planning
Event planning may seem like a glamorous and exciting industry, and it certainly can be, but behind the beautifully arranged tables, the carefully curated guest lists, and the smooth-running schedules is a world of meticulous preparation, long hours, and countless...
Faux vs. Fresh Floral Arrangements for Your Next Event: 6 Reasons why Faux is The Way to Go!
Silk or “faux” florals can easily be included in the latest event decor trends. They have gotten very realistic and it’s no longer taboo to use silk arrangements in lieu of fresh bouquets. In fact, at a recent K2 managed event, we had a guest bring the arrangement...
Choosing the Ideal Decor for your Event
Envisioning your next big event might have you dreaming up tall cylinders with floating candles, glitzy chandelier centerpieces, or even trendy black taper candles on thin gold holders perfectly placed down elegant banquet tables. One of the most exciting parts about...