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Fundraising Muscle – What does that mean?

by Kristen Sheehan | Apr 23, 2025 | Events, Fundraising

If you’ve spent any time around the K2 fundraising team, you will regularly hear us refer to building fundraising muscle. Especially for new organizations (or organizations looking to grow) – I will personally repeat that phrase over and over. Building muscle is...

The Power of Digital Marketing: Building an Effective Social Media Strategy

by Cassie Hamburg | Apr 7, 2025 | Fundraising

In today’s digital landscape, social media has become an essential tool for businesses looking to build their brand, engage with customers, and drive sales. However, simply having a presence on social media isn’t enough—you need a well-thought-out strategy to make the...


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