by Kristen Sheehan | Sep 16, 2025 | Events, Fundraising, HR, K2 Team
Dear Mom in the Thick of It, My son just turned sixteen, and let me tell you, it’s been an emotional milestone. It took me right back to those early days—when I had to return to work just six weeks after he was born – and the subsequent months where he was so...
by Cassie Hamburg | Aug 13, 2025 | Fundraising
If you’ve ever celebrated a game-changing donor commitment, you know the moment. The handshake, the email, the champagne… maybe even a small victory dance in your office (door closed, of course). But here’s what no one likes to talk about: the 12 months before that...
by Kristen Sheehan | Jul 21, 2025 | Events, Fundraising
In 2024, K2 expanded into the event space – which came as a surprise to some, but it was a natural fit since K2 has been planning and executing events since we started the company in 2017. The nonprofits I worked with prior to starting K2 had me...
by Cassie Hamburg | Jun 4, 2025 | Events, Fundraising
There’s nothing quite like the energy of a well-run conference—the hum of conversation, the buzz around a great speaker, the unexpected connections that spark new ideas. But behind every seamless event is months of planning, hundreds of decisions, and a whole lot of...
by Kristen Sheehan | Apr 23, 2025 | Events, Fundraising
If you’ve spent any time around the K2 fundraising team, you will regularly hear us refer to building fundraising muscle. Especially for new organizations (or organizations looking to grow) – I will personally repeat that phrase over and over. Building muscle is...
by Cassie Hamburg | Apr 23, 2025 | Fundraising
In the nonprofit world, fundraising is often seen as a distinct practice, separate from the sales techniques used in the for-profit sector. However, as donor expectations evolve and competition for funding intensifies, blending traditional sales methods with nonprofit...
