by Kristen Sheehan | Feb 26, 2026 | Events, Fundraising
They struggle with raising real money from it. Here are the biggest pitfalls I see over and over. Obsessing over décor instead of donors.I’ll be the first to say that ambiance, thoughtful program design, and those subtle touches that elevate a room absolutely matter....
by Kristen Sheehan | Jan 8, 2026 | Events, Fundraising, K2 News, K2 Team
Lessons on trust, teamwork, and choosing the right people when the pressure is on. I’ll admit it—I regularly binge-watch reality TV as a way to shut my brain off from the day-to-day. Of all the shows, Below Deck is my favorite. Captain Sandy, the rotating crews, the...
by Kristen Sheehan | Sep 16, 2025 | Events, Fundraising, HR, K2 Team
Dear Mom in the Thick of It, My son just turned sixteen, and let me tell you, it’s been an emotional milestone. It took me right back to those early days—when I had to return to work just six weeks after he was born – and the subsequent months where he was so...
by Kristen Sheehan | Jul 21, 2025 | Events, Fundraising
In 2024, K2 expanded into the event space – which came as a surprise to some, but it was a natural fit since K2 has been planning and executing events since we started the company in 2017. The nonprofits I worked with prior to starting K2 had me...
by Kristen Sheehan | Apr 23, 2025 | Events, Fundraising
If you’ve spent any time around the K2 fundraising team, you will regularly hear us refer to building fundraising muscle. Especially for new organizations (or organizations looking to grow) – I will personally repeat that phrase over and over. Building muscle is...
