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The Things Nobody Wants to Talk About in Sales: The 12 Months Before You Finally Close Your Needle-Moving Donor

by Cassie Hamburg | Aug 13, 2025 | Fundraising

If you’ve ever celebrated a game-changing donor commitment, you know the moment. The handshake, the email, the champagne… maybe even a small victory dance in your office (door closed, of course). But here’s what no one likes to talk about: the 12 months before that...


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